David Yurman Creates Standards of Excellence
When David Yurman began designing and creating jewelry over twenty-five years ago, he probably didn’t realize how huge his company would grow to be. He began his art endeavors as a sculptor during his high schools years. In fact, it was in high school that he sold his first piece. From there, he knew that he had found his calling and began to develop his talents further.
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He studied with, worked with and fell I love with his wife during the late sixties and early seventies. The David Yurman Company was founded soon after their marriage. Award winning from the beginning, Yurman’s company thrives still today as one of the most famous manufacturers of designer jewelry with David’s name well-known on the tongue of every Hollywood star and director.
Societies elite hungrily buy up Yurman merchandise while societies not-so-fortunate classes are induced into admiration and jealousy combined. Knock-offs and imitations of Yurman original jewelry abound worldwide and Yurman counterfeiting generates millions of dollars for the underground every year.
Yurman complimented his passion and talent for jewelry design and creation with a true knack for marketing. He associated himself early with the likes of Steven Spielberg and Elton John, offering David Yurman Humanitarian Awards, raising money for AIDS foundations and entering into the social consciousness in the process. Hollywood became obsessed with his cool designs and each star wanted to be associated with the type of picture induced when the Yurman name was mentioned.
Coincidentally, David Yurman created a pendant to raise money and pay homage to first responders at the Silver Shield Awards in New York City only about one year before 911. This unfortunate event was still partially responsible – and rightly so – for the hipness of David Yurman. However, if the designs were not truly great, then they wouldn’t sell. The Yurman plan for jewelry manufacture and sales, accompanied with engraved elements of humanitarianism in the mind of the society, has led to the creation of a genuine American legacy.
The more famous David Yurman becomes, the more David Yurman knockoffs you will find for sale on the internet.
